Don Norman: Emotional Design

In this video Don Norman descried that he look at design thought the way of beauty, fun, pleasure and emotion. In he's talk he showed some example of beauty and fun design by his own experience such as "philippe starck juicer" and "Global cutting knife made in Japan".

He names three types of emotions that good design must contain which are visceral, behavioral, and reflective. also he hint that by making a good design first have to understand what people want and how can this design make people happy.

Don Norman's talk it taught me that emotional design is very important for designers, which it have to know how products would interact with peolpe. By producing a product it have to well understant of client's maid, the design have to make client's satisfy and happy.

sketchs

Good Design

Meridiist

TAG Heuer Meridiist is the first pocket watch with a phone complication.

This luxury mobile is made from watch making stainless steel with choice of crocodile, leather or rubber backing.

The most notable achievement about the Meridiist is the battery life it besides 7 hourse of talk almost time of 672 hourse(28 days).

Talks David Kelley on human-centered design

On 2002 there is a design film about David kelley talks on human-centered approach to design. He's show it tell designer what do people really need and why do people make the choices they do. This talk foucous on human centeredness in an approach to desing that really involves designing behaviors and personality into products. He shows video to approve this new, boroafer definnition of desing in product and services and enviroments.

First video is the design of Prada New York. This is a store that had a cultural role as well as a retail one that actually desiging custom technology. " staff device" is help customer to know more information of the clothing by choosing it on an easy way. "changing room" is a liquid crystal display. "Magic mirror" where coustomer put on the clothes there's a big display in the mirror and they can turn around there is a three second delay so customer can see what they looks like from the back or all the way around as they look.

Second video is the Interactive wall on Londaon Museum, this wall is about four stories tall and the goal is to bring some of the feedback that people had gone to the museum were giving.

Third video is "Greenwich watercycle pavilion". This is a recyling of the water on the millenuium Dome in London. The Pavilion's goal was to be kind of quiet and peaceful.

The last video is "spyfish" which it gives an oppertunity for people to experince what is on under the sea.

These design are all awesome it gives people comfort and entertainment on interesting way. This talks is important for industral student because it assessesd and guild us what a really design is, they are not just a product for sale, is a product that for use as convience. Also it sybomlise these design as a future design.

The following is the video of David Kelley(talks on human-centered design):

Shape of Scent