Don Norman: Emotional Design

In this video Don Norman descried that he look at design thought the way of beauty, fun, pleasure and emotion. In he's talk he showed some example of beauty and fun design by his own experience such as "philippe starck juicer" and "Global cutting knife made in Japan".

He names three types of emotions that good design must contain which are visceral, behavioral, and reflective. also he hint that by making a good design first have to understand what people want and how can this design make people happy.

Don Norman's talk it taught me that emotional design is very important for designers, which it have to know how products would interact with peolpe. By producing a product it have to well understant of client's maid, the design have to make client's satisfy and happy.