Task 2d Video Reflection: Designing for life (Episode 1)

This video is very interesting which is talking about the designs around our life. The designer Philippe Starck in the video express what is a good design and how designs effects our daily life and future.

Philippe Starck is a famous french product designer. He designs range form interior designs to mass product consumer goods such as chairs, toothbrushes and event houses.

In the video, his mission is to select the best new designer. through the process of selecting best designer, He test designer’s ability,creativity and vision. He believe that you make good design you should speak about life, sex, flesh and seat. His philosophy behind his style has always catered to the masses good looking but manufactured at a low cost.

This video gives me knowledge of how product designer effect every moment of our life. Also explain that when we look at products not just focus on the function we have to look at the story behind the product.

In the video he give a task to designers, he give three themes for them to choose which are Ecology(about sound and unsound), gender(about male quality and female) and function (about finding a product is useful,useless). The designer have to go the supermarket choose the product the meets the theme and explain why they choose it and what the story behind it and why people need it.

Video reflection : Home

This is very awesome video. Is a great educational program, it really open my eye. Also changed my view on the world. The video shows how beautiful the world that we are living in.

The video show the footage from over fifty countries, the views that most i have never seen. It teacher me the knowledge of awe about our planet and also the concern for the planet’s health. With in this film, the arthus hopes to provide a stepping stone to further to call, to action and to take care of our home.

Our home, it’s beautiful space that share for every living creature. We are all happing and enjoy what is the earth providing to us. Every wood and grass has its own life and has own function to help the living creature in the earth. We need them as well, the water, air, wood, grass ect are all supporting and giving a better life for us. I am very fortunate that what we all having in the the earth.

However, the people’s hearts are more and more greedy, they feels like never satisfied so they trying to get what they want inside the earth. People sart to cutting down trees to made paper, developing oil fields to produce products for daily life,occupy more lands to build houses.

Because of people’s greedy the world’s pollution havs increase a lot. Now we are living in exceptional times. In the video scientists tell us that we have 10 years to change the way we live, to avert the depletion of natural resources and the catastrophic evolution of the earth’s climate. Now is time for us to protect our home, no more destroy the world. as a industrial design i realise that we can help the world, we have to design the things that changing people’s bad behaviours, more environment friendly and encourage them to build and create more beautiful world that living.

assigment 2 conceps

Our chosen sector is food. We have the following three concepts:

Concept 1: Share baking appliances, bakeware

Problem identified:

1. Baking appliances and bakeware in the market are various and the usage time is short due to people's busy lifestyle.

2. Woman lived in apartment tend to be busy and have less baking experience. However, they enjoy baking at the weekend or party time.

Solution:

Provide a platform in apartment to let busy women borrow the baking appliances or bakeware instead of buying them. The target market is the busy working lady who live in apartment, they can also enrich baking experience through this platform and share their experience with people in this community.

benefits:

Consumer: buying less but experience more

Environment: Less products produced, less environmental impact

Provider: Make profit by customers' borrowing time, sustainable business model

system map:

Concept 2: Fresh juice delivery and packaging recycle

Problem identified:

1. Food packaging such as beverage packing, had great impact on the environment and need to be reduced.

2. As researched, There will be an increase in bottled beverage consumption in the household food consumption pattern.

Solution:

Juice company provide a fresh juice delivery service to household who participate in this system. Juice was locally produced and sent to household weekly. Household will replace their traditional beverage buying behavior to this fresh juice delivery pattern. The company also encourage consumers to collect their daily bottle package( which buy for a sudden thirsty in connivence), and give them when they delivered the juice to household. Customers will get discount for the amount of package they devoted.

Benefits:

1. Consumer: Get juice as they want and reduce package waste, get benefit for recycle it

2. Environment: Less packaging, Less transportation of package juice( shipping, trucking), support local farmer

3. Provider: Reduce environmental impact, reduce packing cost, improve brand loyalty

system map:

Concept 3: Smart food consumption and waste reduction

Problem identified:

1. Food service and household food losses occur because of overstocking, over preparation, plate waste, cooking losses and misunderstanding of quality defects and label interpretation(OECD,2002)

2. The reuse of household food waste and supermarket waste is low.

3. Agriculture have great impact on climate change, soil erosion is a big problem increased by chemical fertilizers. Local or small-holder farmer need link between supply chain.

Solution:

Supermarket provide service of recording what consumer buy from the supermarket( through barcode scan at the counter), and consumer can access these information by websites. Consumer can get information of their food stock at home, the expiry date and cooking suggestion at the websites. Consumer can give back the expired food back to the supermarket, supermarket will weight the food and give reward to the consumer by having discount of food. Supermarket will give the customer's food waste and their food waste(can't sell before expiry day) to local farmers. Farmers compost the food waste and use it as fertilizer. Food produced at the farm will go directly to the supermarket and sell to customer.

Benefits:

1. Consumer know what they consume and reduce over-consumption by knowing the food stock at home.

2. Supermarket gain brand loyalty of consumer and gain profit by reusing consumer's food waste.

3. Local farmers can link themselves to supply chain and use composting instead of chemical fertilizer.

system map: