Ross Lovergrove is a designer that focuses design on organic form. He said " i am the captain organic" shows that he's passion of form. In this vedio he shows how from can touch people's soul and emotion.
In his design he created alots of intelligent from. but his work is purely instinctively not a scientist. He also is 21st century translator of technology into products that people use everyday which relate beatifully and naturally.
His design philosophy is DNA which is design natural art. lot's of his design is insprit from natural growth patterns. Such as "water bottle" this is the concept of DNA it shows he's impression of water, is icon of water.
Another interesting design is a "City car" ingenious idea by use sola power. this car has no enging, less material, sustainable and useful as car and street lamp.
Overall, Ross locergrove's design aim for fat-free which is healthy and efficient products by using less material and unique form. This is a emotional talk, which it guild me look at design from a new world and teach me by doing a design not just looking at things that have product also have to look at natural's which some time can gives alot's of idea of design.
http://www.youtube.com/watch?v=sWqkKYwvTNw
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